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MeDigit News Bulletin | 16th Feb, 2017

GroupM’s advertising expense report shows slowdown in YoY advertising growth. Digital remains fastest growing category with expected 30% growth this year. Check this full report with 18 charts that summarizes advertising in India. https://goo.gl/BgtefY Ahmedabad based e-commerce marketplace Infibeam.com releases quarterly reports. Infibeam reports Rs. 102.7 crore revenue & Rs. 12.8 crore profit from its services & e-commerce businesses. Services revenues showed growth of 47%, indicating company’s focus towards creating a services oriented business. https://goo.gl/vWnSG1 Infibeam prepares to acquire CC Avenue, vertical integration for its services. Company will invest 150 crores for 7.5% stake of CC Avenue. The deal will create valuation of CC Avenue at 2000 crore. https://goo.gl/a7wptN How to create a great landing page? A great landing page will convert your visitor in to a lead, and your leads in to a customer. It takes meticulous efforts to create a successful landing page – here’s the secret to it: https://goo.gl/046nqq Last week, Peugeot acquired Indian cult brand Ambassador for 80 crores. Here’s a look at what would have triggered the move and what could be future of Ambassador for us. https://goo.gl/h14Y3W Twitter trolls spark debate in parliament. Followed by Derek O’ Brien’s observation that PM follows 26 troll accounts which give out rape & communal threat, parliament entered into a debate. Here’s what happened on this issue:...

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MeDigit News Bulletin | 9th Feb 2017

Finally, a social media ponzi scheme worth 3,700 crore gets exposed! Scam agencies Ablaze Info Solutions, Social Trade India, 3W Digital and Ms Intmaart India ran ponzi social media like scheme and duped 6.5 lac people. https://goo.gl/RuIImn [Case Study] Check some the best automobile campaigns on social media Some of social media automobile brands around the globe have created masterpieces through content creation, Here’s a compilation of some of the best automobile campaigns. https://goo.gl/J9gk5u Rebranding your business? Know impact of rebranding on SEO. Change in business name needs to be handled at multiple levels and SEO should not be neglected in the process. Here is detailed list of things to keep in mind for SEO while changing your business name. https://goo.gl/puC4Jf Local SEO is different than broad SEO. Here are some important local SEO tips that deliver results for a local business / shop. https://goo.gl/xVaPA7 iPhone – assembled in India! Apple to start assembling unit near Bangalore. Will iPhone prices slash? Apple is nowhere among top 10 smartphone sellers in India. Will this initiative enable it to reduce prices? https://goo.gl/6mQbFD Decoding the Political ‘Dangal’ in UP – the social media way! Here’s a social media analysis of how political parties fare in UP in lieu of upcoming assembly elections....

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MeDigit News Bulletin | 4th Feb, 2017

Increase your social media engagement with these simple tips. This infographic is an absolute guide to increase engagement on social media: https://goo.gl/RCfEVq What you see on your facebook newsfeed, will become more timely and authentic. Facebook has released two algorithm updates, one of which is focused on timely signals to improve prominence of news stories and the other to better rank authentic content. https://goo.gl/VT85dk Mobile Games have healthy market in India. Almost 84% smartphone owners have a game installed on their phone. 60% people download new game every week. 34% gamers spent money for in-app purchases. Check full stats: https://goo.gl/dc5F8r Style, not discounting – is going to rule the game of online fashion shopping. The customer is changing with the times. Fashionable trend-focused products, not just basic ones, now sell better. https://goo.gl/CpSpGH [Infographic] Influencer marketing is the latest focus for digital marketers in 2017. This infographic captures stats about market outlook for Influencer Marketing....

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MeDigit News Bulletin | 1st Feb, 2017

Online Travel Agencies MakeMyTrip & Ibibo Group announces merger Revenue is up 38.6% to $123.2 million. These entities combined processed 34.1 million transactions during the fiscal year 2016. https://goo.gl/uy0w2f While Online advertising is way to go, complying with ad policies is must. Google banned 1.7bn ads last year for misleading, promoting illegal products and unrealistic offers in 2016, says Google’s Better Ads Policies report. https://goo.gl/zC2hLG Indian advertisers spend 12.7% of total advertising budget for Digital. Digital remains one of the fastest growing medium with CAGR of 33.5%, set to cross 255bn mark in 2020 – says CII & KPMG’s latest report. Check full report: https://goo.gl/jLBkDs Global IoT market worth $724.2 Billion by 2023: Research Nester The market of Internet of Things is expected to reach USD 724.2 by 2023 and is expected to register a CAGR of 13.2 per cent over the forecast period i.e. 2016-2023. For more:...

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MeDigit News Bulletin | 24th Jan, 2017

Barkha Dutt Quits NDTV to start her own venture. The move is particularly notable because her move follows the nation’s favorite Arnab Goswami’s launch of Republic. https://goo.gl/bWB1pM   Advertisers are likely to opt for independent audits of their ad spends With three tech giants – Facebook, Google & Twitter being questioned under measurement metrics row, more and more advertisers are getting reluctant of advertising online. 40% advertisers are planning to conduct independent audit of their spends in 2017, said report from Advertiser Perceptions. https://goo.gl/jh7JID   Indians downloaded 6.2 Bn apps from Google Play Store in 2016. India’s 305.7 mn Smartphone users downloaded 6.2 bn apps in 2016, surpassing US in 2016. A bright testimony to promising future of App based economy for the country. https://goo.gl/glERYf   [Infographic] 5 tips to create unmissable social media creatives Social media creative are different from traditional creative. It requires an expert agency to work on it and there are few things one should keep in mind while designing it. Here’s an infographic showing some tips: https://goo.gl/2IzrLY   Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017 Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service. https://goo.gl/pOyboq   90% of the marketers will run an influencer marketing campaign in the next 12. Influencer marketing grew exponentially in 2016 and this trend is expected to continue in 2017. The influencer marketing space has grown into a multibillion-dollar industry as per eMarketer. https://goo.gl/yJyPec   Instagram launches analytics. Gives important metrics and reports to its business users. New Instagram Business Profiles now show you the most popular times and days that your followers are on Instagram, along with follower demographics, post impressions, and more. https://goo.gl/rLIalB   Facebook 360 degree videos are becoming rage and facebook has launched a ‘guide’ to help its users identify most impressive parts of the video. The video is aimed at making whole 360 viewing experience better. https://goo.gl/tsymMj   Creating a video marketing strategy? Here’s an incredible measurement framework designed by Google’s BrandLab, to help you define goals and track them:...

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