MeDigit News Bulletin | 31st January, 2018
After a gap of few weeks, MeDigit News Bulletin is finally here. Last few days saw Indian Digital Marketing & media industry going through few breakthrough updates. Here’s summing up the entire buzz that went through the market:
Digital Advertising Will Grow At A CAGR Of 32 Per Cent Till 2020
Numbers show that digital advertising will grow at a CAGR of 32 per cent till 2020 to reach INR 18,986 Cr by 2020, while traditional media will barely grow at 7 per cent, according to the Dentsu Aegis Network-exchange4media Digital Report 2018. https://goo.gl/z2Y12s
WhatsApp Business App rolls out in select markets
WhatsApp has officially launched the new WhatsApp Business App and the company has chosen the US, UK, Indonesia, Italy, and Mexico for a controlled rollout. https://goo.gl/nqAK2o
Local news sources on Facebook to gain priority
After beginning to recognize news publishers and websites as ‘trusted news’ sources, the New York Times being one of them, the company is focusing on boosting local news sources on Facebook as a means for community building. https://goo.gl/eQyk9E
IRS 2017: Online News Publishers Upbeat As Daily Readership Soars To 40 Mn
According to the latest data shared by the Indian Readership Survey (IRS), more than 40 million users consume news online on a daily basis. https://goo.gl/VGEwDU
#Infographic – How to get more subscribers on YouTube?
Comedy and Gaming are the two most leading topics that dominate audience interest on the video portal. Even the most subscribed YouTube channel, PewDiePie belongs roughly to both those categories. So, if the question that bothers you is how to get more subscribers, give the audience what they want. https://goo.gl/Es8q6K
