CEAT is renowned automobile tyres brand, enjoying leadership position for years. CEAT operates two distinct properties on social media:

• CEAT Tyres
• CEAT Cricket Rating

For both these brands, MeDigit along with GroupM (Mindshare)’s team of experts, crafted social media strategy. We managed social media profiles for CEAT starting from conceptualizing to execution.

Objective:

• Engage with fragmented automobile enthusiasts communities such as Car lovers, bike lovers, experts and users
• Create buzz about CEAT Cricket Ratings & engage with cricket lovers

Challenges:

• Creating engaging content that would drive users’ interest

Blueprint:

Digital platforms used:

• Social media – Facebook, Twitter

Results:

• Increased brand’s engagement ratio from less than 1% to above 1%
• During peak seasons, thousands of users engaged with brand & created vibrant presence.