Oneway.cab is unique intercity cab service provider, which provides cab services for one way travel. Oneway.cab can be booked through web & app interface. To reach out to its audience and drive bookings, oneway.cab utilized digital platforms in innovative way.

Objective:
• Create comprehensive social media marketing communication
• Manage advertising campaigns on Google Adwords

Challenges:
• Create ROI based marketing strategy
• Drive users to website
• Create adwords campaigns

Blueprint:
Digital platforms used:
• Facebook, Twitter
• Google Ads, Facebook ads

Results:
• High user engagement through social media
• Acquired customers at breakthrough cost / conversion