June 15, 2022 Jayashree Kalita
Digital Marketing, Instagram Marketing, Social Media
Social media, rather than a fancy term, is now a necessity for both individuals and business people alike. For many, it has now become an inseparable part of their lives – moreover, it seems like their days aren’t complete without spending time on these sites. This inseparable bond has arisen because social media enables people to connect with each other from any part of the globe, providing a stage for both personal and professional interaction.
What are trends in social media?
Social media has a vast impact on our lives as it instigates our ability to communicate, form relationships, access and spread information, and arrive at the best decision. At the pacing crux of social media, it has now made possible for anything that enters its domain to become a trend. Being a primary field for e-commerce, social media trends help businesses figure their marketing goals and tailor their products in order to fit to the shifting landscapes.
As social media has greatly impacted the lives of consumers, many marketers and businesses resort to social media in order to reach their target audience. Social media is content loaded and the competition on these platforms is very high. It is tough for businesses to stand out unless they have a clear social media marketing strategy.
10 Social Media trends for 2022
Following are the 10 latest social media trends in 2022 that you need to be aware of:
Smaller networks will become popular for ads:
Apart from major marketing platforms like Facebook and Instagram, platforms like TikTok, Pinterest and Snapchat are also gaining popularity.
TikTok, now a popular platform, recently launched several social media tools like ads and business profiles specifically for businesses to thrive on the platform, it has no longer been limited to be a platform for young creators to post their videos. TikTok has now emerged as a communicating platform for brands in order to reach millennials and Gen Z. Data shared by Pinterest Business shows that ads on their platform can generate twice as much the return on ad spend for retail brands when compared to other social media platforms. Advertising statistics of Snapchat shows that the potential advertising on Snapchat has increased notably.
Social commerce will continue to expand:
Platforms like Facebook, Instagram and Pinterest have long been used by brands to sell their products. In 2022, we can expect that the ability to buy products directly from social media will become a norm. A research by eMarketer expects that the social commerce industry will be worth $80 million by the year 2025. Social networks have constantly been evolving as retail platforms, and in 2022, brands and marketers will take this as an advantage to leverage these and incorporate social commerce in their marketing strategies.
Video content will continue to dominate:
A study by Cisco shows that in 2022, 82% of all online content will be video content. It is one of the most engaging forms of content, and if utilized properly it is the best way to stay relevant in the social media domain. What one should keep in mind is that long-form videos are no longer what consumers seek, short-form videos like Stories, Reels, and TikTok are what consumers are glued to.
Paid advertising will become a necessity:
Hootsuite’s 2022 Social Media Trends Survey revealed that more than 40% of respondents addressed their two biggest challenges – one, the decline in organic reach, and second, the need to spend more on paid advertising. Considering Hootsuite’s data that the average organic reach for a Facebook post is just slightly over 5%, it really takes a form as to why paid advertising will soon become a necessity.
Augmented reality will become more mainstream:
Augmented Reality (AR) and Virtual Reality (VR) are the current social media trends that are earning popularity in 2022. Both AR and VR, can provide an exclusive user experience and that is what consumers demand from brands nowadays.
Though adoption of VR in social media may still be at an early stage, platforms like Snapchat and Instagram have already technologically incorporated augmented reality filters for ease of use. In Augmented Reality, our reality is enhanced by adding digital elements to it and changing the way things actually look. Social media platforms have discovered interesting use of this technology and have started leveraging it in recent years.
Personalization will be paramount:
As a global consumer trend, personalization has been surviving for several years now. However, it is still a fresher in its adoption in social media. One might question that brands can’t exactly personalize their social media content for different consumer segments, but one potential possibility is they still can customize their social media ads for as many target segments as they like. In recent years, social media platforms have started providing advanced targeting and customization options for marketers that enables them to show the right ads to the right people at the right time. Personalization has helped social media platforms to understand the type of products you like so that they can show you similar products from different brands.
User-generated content will continue to be popular:
Leveraging user-generated content by brands is not a new trend, it has been going strong and will continue to do so. Only the rate of adoption has changed since more and more marketers are utilizing user-generated content.
For example, brands like Daniel Wellington encourage their customers to create content and tag their brand for a chance to get featured on their page. While brands like Airbnb, totally rely on user-generated content for their social media content. It doesn’t matter how you utilize your user-generated content, but it should have a certain place in your content mix. It is free, and considered much more authentic than branded content, thus making your brand seem more trustworthy.
Instagram and Twitter will continue its popularity:
A research conducted by Hubspot reveals that Twitter and Instagram will become more important, especially to B2B businesses. Data shows in 2022, 70% of their respondents indicated their plan to increase their investment on Twitter, 63% of B2B businesses plan to increase their spend on Instagram, and only 49% of B2B brands plan to increase their investment on Facebook.
Inclusivity will be key:
Corporate social responsibility was a hot topic for the past two years. Brands now in 2022 will need to continue emphasizing their commitment to inclusivity. They’ll need to know which social issues mean the most to their target audience and go over into action. High standards have been set by consumers for brands when it comes to social responsibility and a one-off gesture will no longer be enough.
Social media communities will continue to increase:
Social media communities were and have been growing more popular now than ever before. These are social groups created by popular brands in order to provide a networking platform for their customers. These communities are usually private groups where like-minded people join to share their thoughts and interests. One example of such communities are Facebook groups. Many brands can also utilize social media communities to launch new products, seek customer feedback, and gain valuable customer insights.
Beyond the Social Media Trends
If you google search right now, you’ll come across thousands of ways about how to track social media trends. But these trends are not static, they are dynamic, they keep on changing with time. The above mentioned trends are expected to thrive in 2022 and beyond. However, even if you are technologically savvy, it might not be a very easy task for you to handle a business, giving it a shape according to the current social media trends, and to make changes as the world adopts new trends altogether. What will make your task easier is a social media marketing agency or social media marketing services. They’ll serve as the connecting tool between your business and your target audience, they’ll help you monitor the interaction, as well as bring new customers to your business, and bring you to terms with a proper guideline for social media marketing that’ll help increase your brand awareness.