14 Tips For Designing Your 2021 Digital Marketing Strategy
Identify It’s 2021. Do we have a good understanding of the impact of digital marketing over the coming year? We all know that as marketers and brand managers, this is the year we will face the maximum upheavals as the market tries to bounce back.
You will need to strategize and stay armed to win the battle. And to help you build your marketing armour, we have put together the 14 digital marketing tips to take into account in your strategy for 2021.
# 1 – Your content is for users first, not for search engines
While it may seem necessary to follow the SEO best practices and design content as per the SEO team’s demand, don’t miss the human element in it. It is also intended for web readers who will share and recommend your content if, of course, they like what you offer.
# 2 – Create a good user experience
You only have 3 seconds to convince before the user leaves your site… you have to be efficient! If a customer has a bad experience during his visit to your website (ergonomics, search engine, navigation), they will quickly find another source that better meets their needs (competitors are just one click away) and probably won’t linger on your site.
# 3 – Take into account that Google is no longer the only source of traffic
You must have a multi-channel approach to digital marketing.
Google is still 90% of searches, but Facebook is 30 million people, Youtube thousands of hours viewed per day, LinkedIn millions of professionals at your fingertips…You must, therefore, identify where your prospects are, and how to reach them on these different channels.
# 4 – Analyze your data to make important decisions
Implementing strategies solely on your hunches is not a reliable way to increase your turnover. It is better to test, and try different techniques, then optimize them.
For example, for your Facebook Ads ads, start by doing a series of ads, then watch which one works, and then change 1 item each time to understand what works best or not.
# 5 – Offers content marketing as a solution
Today more and more purchasing decisions are made via the Internet (opinions, reviews, blog articles, questions on social media…).
It is therefore essential to check your eReputation, and to give a good image of your business on the internet.
For that, you must certainly sell good products and services, but also respond to requests and monitor what is said about your brand. To work on your image, you also need quality and well-structured content to help your customers or potential customers (these famous leads) find a solution to their needs and help them find the solution to their problems.
# 6 – Always have a strategy before implementing a series of actions
You must always have a global strategy then determine an action plan over a well-determined period. Stay flexible to adjust it according to customer feedback and statistics following the publishing of your content.
This lets everyone in the team know where they need to focus their efforts.
# 7 – Take stock of what went well… or not!
Knowing how to take stock and look back can help you develop a roadmap for the year ahead and be even more effective in the future.
This is called making a Post-Mortem. This period of review may seem like a waste of time, but analyzing the numbers allows you to step back and determine what is really important.
# 8 – Create compelling content
Having attractive content is not as complicated as you think, you just need to know your target audience and respect a few universal rules.
In general, your content should be:
- Useful and entertaining,
- Visually appealing and creative.
# 9 – Connect with influential people in your field
When you are not known on the web, it becomes very difficult to naturally attract visitors. Hence the importance of getting traffic from where it is, and in particular from influencers. Identify and contact influential people to ask them for an interview, a guest article, or advice.
# 10 – Brand image and SEO
Google’s love for “strong brands” is only getting stronger. If you look at the standards set in Google’s EAT guidelines, the brands with the most recognition and resources tend to be the products and services that people trust.
And while this reward structure often means that the search giant favors well-known names, it doesn’t mean small brands are out of luck.
Small brands and micro-influencers can drive a ton of engagement if they really understand their niche. As you gain recognition, you’ll start to move up the rankings and reach more people with your organic content.
# 11 – Use social media advertising, alternatives to Google Adwords
Social media platforms offer boundless targeting capabilities to help you reach your goals and audience. Choose the social network that best suits your business and test advertising with a reasonable budget, then gradually refine your ad to promote your business.
# 12 – Amplify your content
There’s no point in developing good content that is useful but doesn’t get shared well on social media. Devote at least 20% of the time dedicated to the creation of content for its promotion.
# 13 – Use the right tools to save time… but stay human!
Make sure you are using the right tools for marketing automation. These tools will help you enjoy the benefits of social networks since they make it easier for you to share and access data in your online community.
However, automation is not the panacea for success on Social Media. It is absolutely necessary to put emotion to generate sharing and virality.
#14 – Develop an inbound marketing strategy
Users are more and more solicited by advertising messages and are less and less receptive. It is, therefore, necessary to attract them by content with high added value, relevance, and quality. Set up a funnel process to measure the conversion rate of visitors and analyze the final stage of your conversion funnel.
These tips mostly conform to the best practices that we have gradually adopted in recent years. The idea for 2021 is not to reinvent the wheel but steer it in the right direction.
While your digital marketing strategy needs a good refresh, these changes could make things easier for marketers. Identify streamlined reporting tools and more context for how users interact with your website. This will help you as a brand resolve issues before they cause real damage.