7 reasons why your Inbound Marketing Strategy doesn’t work

Inbound marketing is one of the trends of recent years. You can be a marketing ace, a neophyte of the subject who is interested in innovations, an entrepreneur eager to boost the turnover of his company, or an average user passionate about sales techniques. No matter: you must have heard of Inbound Marketing. For those who have not, let’s understand it in brief:
What is Inbound Marketing?
More than a marketing methodology, Inbound is a way of giving consumers what they want, instead of imposing on them what they don’t want.
The traditional techniques most often consist of fetching customers through intrusive techniques – such as cold calls intended to sell windows or insurance. Those days are over. Now, buyers want to go on their own towards a product, service, company, or brand, without constraint. Consumers are better informed, therefore more demanding and more volatile. Hence, your inbound marketing techniques need to be incorporated accordingly.
Inbound marketing puts the customer back at the center of the game. This approach amounts to attracting consumers to you instead of forcing your hand. In essence, it’s about telling them, “We have the product or service you need, and here’s why.”
The whole secret of Inbound is in this “why”; in the way, you explain to your prospects what you can do for them, and why they should trust you.
Statistics (can be shown in image form) INFOGRAPHIC CONTENT
Attract Engage Delight (wheel)
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74% companies have made Inbound their first marketing approach
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53% marketers believe inbound marketing yields higher ROI
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Inbound leads on average cost 61% less as compared to outbound leads
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Well executed inbound marketing is 10x more effective for lead conversion than outbound
Effective inbound marketing strategies (Content marketing 20%, AI 14%, Big Data 14%, Social Media marketing 10%, Marketing automation 9%, Mobile marketing 9%, CRO 5%, SEO 4%, Email 4%, Lead Nurturing 5%) PIE CHART
(Source: Statista)