Castrol – Social media listening

Castrol is leader in liquid cooling technology for automobiles. It’s car & bike oils are popular among their customers and Castrol wanted to understand buzz around their brand using social media listening exercise.

Objective:

• Analyze social media buzz
• Understand buzz within motorcycle lovers communities and drive insights for brand

Challenges:

• Identifying insightful conversations

Blueprint:

Digital platforms used:

• Social media listening using Explic8, Radian6

Results:

• Presented social media listening report with competitive insights
• Suggested new ideas to drive brand engagement and marketing