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Coffee Bloom – Movie – Digital marketing

September 22, 2017 0 Comments

Coffee Bloom is a 2014 Indian romantic drama film directed by debutant director Manu Warrier. It stars Arjun Mathur and Sugandha Garg in lead roles.

Objective:

  • Crate social media buzz
  • Drive trailer views

Challenges:

  • Targeted release across limited theatres
  • Debutant star cast & director
  • Huge competition buzz from Bollywood movies

Blueprint:

Digital platforms used:

  • Social Media: Facebook, Twitter, YouTube
  • YouTube Video Marketing

Results:

  • 7,000+ Facebook likes
  • 1,50,000+ Trailer Views

About the Author

Tanmay Shanischara

Tanmay is Founder & CEO of MeDigit Solutions. A first generation entrepreneur, he started MeDigit because of his passion for marketing & strategy. He loves travelling, motorcycling & movies!

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