Coffee Bloom – Movie – Digital marketing

Coffee Bloom is a 2014 Indian romantic drama film directed by debutant director Manu Warrier. It stars Arjun Mathur and Sugandha Garg in lead roles.

Objective:

• Crate social media buzz
• Drive trailer views

Challenges:

• Targeted release across limited theatres
• Debutant star cast & director
• Huge competition buzz from Bollywood movies

Blueprint:

Digital platforms used:

• Social Media: Facebook, Twitter, YouTube
• YouTube Video Marketing

Results:

• 7,000+ Facebook likes
• 1,50,000+ Trailer Views