Duravit – Search Engine Optimization
Duravit is a Premium Designer Sanitaryware brand, started way back in 1817. Brand has strong roots in building premium bathroom fittings and takes pride in owning 12 manufacturing plants & worldwide distribution. Duravit started its India plant in 2010 & so far, company has grown to become India’s leading premium sanitary ware brand in its category.
Objective:
With emerging technology, lots of users now seek information about their sanitary ware requirements on Google. With research, we found that almost 98% product purchases starts from Google – and hence, brand wanted to leverage on this volume of search queries made by people.
Duravit India had never done any digital marketing exercise apart from the ones handled by their Global counterpart and hence, SEO was our recommended service to the client.
- To be found by users searching for broad category searches within Sanitary ware.
- Through consistent search engine visibility, drive organic traffic.
Challenge:
Since we focused on making brand visible for generic Sanitary ware keywords, we faced high competition for keywords such as ‘bath tub’ or ‘sanitary ware’.
Blueprint:
We took complete white-hat SEO approach for this client by reviewing their website & accordingly adding necessary meta content, website content as well as handling off-page optimization activities.
Results:
- Within just two months, site started ranking higher. 5 of shortlisted keywords started ranking within top 5 search results.
- Within 4 months, 10 of selected keywords started ranking on 1st page of Google.
- Organic website traffic saw 9% MoM increase in traffic.
