Entrepreneurship Development Institute of India (EDII) – Digital marketing
Product: Programme in Development Studies, 2 years full time PGDM Course
Entrepreneurship Institute of India – An Acknowledged National Resource Organisation Engaged in Entrepreneurship Education, Research, Training & Institution building. For its 2 years full time PGDM course in Development Studies, EDI wanted to create a comprehensive online marketing strategy.
Objective:
- Break the clutter around MBA institutes and increase brand awareness
- Tap MBA / PGDM aspirants category and generate interest for PGDM Development Studies
- Build influential web presence and connect with brand evangelists
Challenges:
- Upcoming & Existing B-Schools
- Low Awareness about EDI
Blueprint:
Digital platforms used:
- Social Media: Facebook, Twitter, Linkedin, YouTube, Blog
- Content: Content seeding, Influencer marketing
- Campaigns: Email marketing, Google Adwords, Facebook Ads, Paid campaigns on education portals
Results:
- Growth in admissions from 8 students to 25 students in span of 3 years
- 30% MoM growth in site traffic
- Facebook likes grew from 4000 to 9000
