ET TMT Bars – Social media marketing

September 22, 2017 0 Comments

ET TMT Bars produces quality steel products & it’s one of the most preferred and leading TMT bars brand in Gujarat. To enhance their leadership positioning & build strong connect with stakeholders, company was looking at comprehensive digital marketing strategy.

• Create comprehensive online presehce
• Social media strategy to drive brand awareness & engagement
• Online advertising to drive brand recall

• TG was difficult to find on online platforms
• Create interesting content around ‘steel’ & TMT bars category

Digital platforms used:
• Facebook, Twitter
• Facebook Ads, Google Ads

• An appealing social media presence with increase in engagement
• During Indian Premier League where brand was team sponsor for Gujarat Lions – facebook page saw unprecedented engagement

About the Author

Tanmay Shanischara

Tanmay is Founder & CEO of MeDigit Solutions. A first generation entrepreneur, he started MeDigit because of his passion for marketing & strategy. He loves travelling, motorcycling & movies!

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