ET TMT Bars – Social media marketing

ET TMT Bars produces quality steel products & it’s one of the most preferred and leading TMT bars brand in Gujarat. To enhance their leadership positioning & build strong connect with stakeholders, company was looking at comprehensive digital marketing strategy.

Objective:
• Create comprehensive online presehce
• Social media strategy to drive brand awareness & engagement
• Online advertising to drive brand recall

Challenges:
• TG was difficult to find on online platforms
• Create interesting content around ‘steel’ & TMT bars category

Blueprint:
Digital platforms used:
• Facebook, Twitter
• Facebook Ads, Google Ads

Results:
• An appealing social media presence with increase in engagement
• During Indian Premier League where brand was team sponsor for Gujarat Lions – facebook page saw unprecedented engagement