International Travel & Tourism Institute – Digital Marketing

ITTI started in 1998 as the first IATA Authorised Training Centre in Gujarat. The institute primarily offers Travel and Tourism courses, which are accredited by International Air Transport Association (IATA). ITTI’s 4 month training course prepares students for taking IATA examination.

Objective: Drive admissions for 4 months training course at ITTI.

Challenges: ITTI had explored all sorts of marketing except digital platforms, with limited success. With increasing costs of print, outdoor & radio – client was looking for a cost effective medium to reach out to prospects.

Blueprint:

Digital platforms used:

• Website Revamp
• Social Media: Facebook, Twitter, YouTube, Blog
• Campaigns: Google Adwords, Facebook Ads

Results:

• 100% occupancy of past 6 batches
• 800% marketing ROI