Kajarya – Movie – Digital marketing

Kajarya is a brave film set in two strikingly different worlds in northern part of India, written and directed by Madhureeta Anand. The film primarily talks about female infanticide but as the story unfolds, it reveals disturbing layers of more issues that women face in their day to day lives.

Objective:

• Spread awareness about the film and cause it promotes
• Drive attention of larger group of activists

Challenges:

• Targeted marketing
• Get users talking about sensitive issue of female infanticide

Blueprint:

Digital platforms used:

• Social Media: Facebook, Twitter, YouTube
• Advertisment: YouTube Video Marketing
• Influencer marketing: Twitter

Results:

• 15,000+ Facebook likes
• 1,13,091 Trailer Views
• 500+ Twitter followers