July 12, 2022 0 Comments

How we leveraged Google Search for leading Turbine parts and repair services provider, Globally.


MDA Turbines is a subsidiary of Mitsubishi Hitachi company & provides Steam & Gas Turbine parts, repairing and servicing solutions globally. Company wanted to strengthen its  digital presence with strong SEO & Google search presence.


  • Execution of seamless targeting & traffic growth across 14 target countries. 

  • Global SEO for targeted keywords.

The Approach:

We decided on 90 keywords for SEO across 14 countries. Both on-page & off-page SEO activities were carried out. For Google Ads, we decided on highly relevant keywords for the brand & built the campaign structure around it. 


  • Consistent on-page activities across target keywords for optimizing the on-page parameters.

  • Creating new landing pages for specific target keyword and implementing internal backlinking.

  • Aggressive off-page activities to improve DA and number of backlinks.

  • Optimizing Google Ads to drive lesser CPC and relevancy.

  • Maintaining higher search impression share.


  • We maintained the search presence (organic and paid) for over two years for this brand, helping them build stronger online presence.

  • 70 of 80 keywords we targeted, ranked on 1st page of Google within 3 months of SEO activities.

  • MDA Turbines saw 20% growth in yearly organic traffic.

  • We created 200+ backlinks for MDA Turbines, resulting in improved referral traffic.

  • Avg. CTR improved by 19%, which eventually resulted in better &  targeted traffic across geographies.



About the Author

Tanmay Shanischara

Tanmay is Founder & CEO of MeDigit Solutions. A first generation entrepreneur, he started MeDigit because of his passion for marketing & strategy. He loves travelling, motorcycling & movies!

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