How we leveraged Google Search for leading Turbine parts and repair services provider, Globally.

Objective:

MDA Turbines is a subsidiary of Mitsubishi Hitachi company & provides Steam & Gas Turbine parts, repairing and servicing solutions globally. Company wanted to strengthen its  digital presence with strong SEO & Google search presence.

Challenges:

• Execution of seamless targeting & traffic growth across 14 target countries. 

• Global SEO for targeted keywords.

The Approach:

We decided on 90 keywords for SEO across 14 countries. Both on-page & off-page SEO activities were carried out. For Google Ads, we decided on highly relevant keywords for the brand & built the campaign structure around it. 

Blueprint:

• Consistent on-page activities across target keywords for optimizing the on-page parameters.

• Creating new landing pages for specific target keyword and implementing internal backlinking.

• Aggressive off-page activities to improve DA and number of backlinks.

• Optimizing Google Ads to drive lesser CPC and relevancy.

• Maintaining higher search impression share.

Results:

• We maintained the search presence (organic and paid) for over two years for this brand, helping them build stronger online presence.

• 70 of 80 keywords we targeted, ranked on 1st page of Google within 3 months of SEO activities.

• MDA Turbines saw 20% growth in yearly organic traffic.

• We created 200+ backlinks for MDA Turbines, resulting in improved referral traffic.

• Avg. CTR improved by 19%, which eventually resulted in better &  targeted traffic across geographies.