Phable – Driving acquisitions & e-com sales

Driving user acquisition & e-commerce sales for a leader in Chronic Disease Management Space.

Objective:

Phable is a leading healthcare brand with more than 4 mn users currently using the app for tracking BP and Diabetes measures on daily basis. 

Along with this, Phable sells Medicines, Healthy food, Medical Devices, Lab Tests and Doctor Consultation to its users through website and mobile app. 

MeDigit’s mandate is to drive sales through e-commerce and mobile app by running performance advertising campaigns.

Challenges:

• User acquisition for a relatively new entrant in healthcare space.

• Driving sales in a heavily discounted category of medicines

• Building customer loyalty 

Blueprint:

• Performance advertisements on Google, Facebook

• Programmatic advertisements on DV360

What we did

• Managed performance ads for Phable’s online shop and Mobile App.

• Targeted campaigns to specific audiences for each product category.

• Effectively used remarketing capabilities, lookalike audiences, programmatic advertising to drive results.

• Effectively used creative & copy capabilities to drive results.

Results:

• Reduced CAC by 60% for mobile App business.

• Generated ROI of upto 8X for medicine business.

• Health & Wellness category saw highest ROIs within 2 months of running the campaign.