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Quick Heal Antivirus – Online reputation management

September 22, 2017 0 Comments

Quick Heal Antivirus is leading antivirus software brand from India. MeDigit was hired to manage online reputation of brand and create a positive sentiment across all platforms for its products.

Objective:
• Drive positive sentiments for the brand
• Manage reputation of Quick Heal as leading antivirus brand

Challenges:
• Identify negative sentiments & drivers for the product
• Respond to negative comments & creating positive buzz

Blueprint:
Digital platforms used:
• Discussion forums

Results:
• Favorable sentiment across all social media platforms
• Increase in site traffic & search queries

About the Author

Tanmay Shanischara

Tanmay is Founder & CEO of MeDigit Solutions. A first generation entrepreneur, he started MeDigit because of his passion for marketing & strategy. He loves travelling, motorcycling & movies!

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