Quick Heal Antivirus – Online reputation management

Quick Heal Antivirus is leading antivirus software brand from India. MeDigit was hired to manage online reputation of brand and create a positive sentiment across all platforms for its products.

Objective:
• Drive positive sentiments for the brand
• Manage reputation of Quick Heal as leading antivirus brand

Challenges:
• Identify negative sentiments & drivers for the product
• Respond to negative comments & creating positive buzz

Blueprint:
Digital platforms used:
• Discussion forums

Results:
• Favorable sentiment across all social media platforms
• Increase in site traffic & search queries