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Ramdev – Integrated Digital Marketing

September 22, 2017 0 Comments

Ramdev is 50 years old spices and food products brand from Ahmedabad. It is a renowned name in spices business. MeDigit crafted social media strategy & paid advertisement campaigns for Ramdev.

Objective:

  • Drive product sale on client’s e-commerce website
  • Create social media strategy & manage SMM

Challenges:

  • Highly inactive social media community
  • Lack of engagement & buzz for the brand
  • Higher costs / acquisition

Blueprint:

Digital platforms used:

  • Social media marketing – Facebook, Twitter
  • PPC Campaigns, PLA

Results:

  • Increased brand engagement – on peak days engagement went up to 4%, in community of 1 lac+ fans

Optimized advertisement campaign started delivering handsome # of orders

About the Author

Tanmay Shanischara

Tanmay is Founder & CEO of MeDigit Solutions. A first generation entrepreneur, he started MeDigit because of his passion for marketing & strategy. He loves travelling, motorcycling & movies!

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