Ramdev – Integrated Digital Marketing

Ramdev is 50 years old spices and food products brand from Ahmedabad. It is a renowned name in spices business. MeDigit crafted social media strategy & paid advertisement campaigns for Ramdev.

Objective:

• Drive product sale on client’s e-commerce website
• Create social media strategy & manage SMM

Challenges:

• Highly inactive social media community
• Lack of engagement & buzz for the brand
• Higher costs / acquisition

Blueprint:

Digital platforms used:

• Social media marketing – Facebook, Twitter
• PPC Campaigns, PLA

Results:

• Increased brand engagement – on peak days engagement went up to 4%, in community of 1 lac+ fans

Optimized advertisement campaign started delivering handsome # of orders