Ramdev – Organic traffic & engagement for e-store

How Ramdevstore.com gained organic traffic and site engagement.

Objective:

Ramdev is India’s leading spices and instant mixes brand established since 1965. MeDigit has been awarded mandate to manage entire digital presence for the brand. One of the important practices for a strong digital presence is Search Engine Optimization

• Get Website on higher rank in SERP for important keywords

• Drive Organic traffic by improving website visibility

Challenges:

• Highly competitive category with high keywords difficulty

• High search volumes with high volatility in search trends

Blueprint:

• On-page activities

• Content optimization

• Off-page activities

What we did

• Consistent on-page activities across target keywords for optimizing the on-page parameters.

• Creating new content for specific target keyword and implementing internal backlinking.

• Aggressive off-page activities to improve DA and number of backlinks.

Results:

• Website ranks on 1st page for 32 keywords

• Visible growth in MoM visitors