Rebellious Flower – Movie – Digital Marketing

Rebellious Flower is a 2016 Hindi film directed by Krishan Hooda. The directorial debut written and produced by Jagdish Bharti is based on initial years of Rajneesh Osho. The film was critically acclaimed and got screened at

Objective:

• Create word of mouth
• Drive curiosity among targeted audience

Challenges:

• Limited release across select cities
• Niche audience due to subject of movie

Blueprint:

Digital platforms used:

• Social Media: Facebook, Twitter, YouTube
• YouTube Video Marketing

Results:

• 7,000+ Facebook likes
• 1,50,000+ Trailer Views
• Organic buzz was really high among Osho followers