Satyamev Jayate – Social media listening

Satyamev Jayate is a path breaking TV show produced by Aamir Khan, spreading awareness about touching issues in society. MeDigit, along with GroupM’s team of analysts handled Social Media Listening practice for the show for all three seasons.

Objective:

• Listen to social media buzz created by the show
• Generate insights from audience comments for marketing, content and programming teams of the show

Challenges:

• Immensely large volumes of social media discussions
• Real time buzz tracking and quick turnaround time
• Driving quality insights from immense volume of discussions

Blueprint:

Digital platforms used:

• Social media listening through Radian6, Trendsmap, Twitter, Unmetric
• Manual sampling & scoring

Results:

• Consistent insights that drove programming of show
• Holistic listening framework which was implemented across three seasons of show