Slyce.co.in – enabling E-commerce success

Slyce.co.in gets a notable presence on Google & considerable growth in organic traffic.

Objective:

Slyce.co.in is a fresh entrant in the Gourmet Foods category. MeDigit is assigned a mandate go grow this brand digitally. To create a long term digital presence having a strong SEO is very important.

Slyce started from single city shop (Ahmedabad) and expanded into two more cities within 2 years of operations. Currently, Slyce operates in Ahmedabad, Gandhinagar and Vadodara.

Challenges:

• Niche category website with low search volume for targeted keywords. 

• Targeting Long tail keywords to drive traffic

• Growing organic traffic was a challenge as brand was fairly new & category was niche

Blueprint:

• On-page optimization

• Content modification

What we did:

• Added new content & category pages for the targeted product keyword

• Regular changes in Meta tags to improve website visibility

• Targeting seasonal keywords to attract audience looking for targeted products

Results:

• Website ranked on first page for high priority keywords compared to October 2021 when the website was not ranking on google

• 250%+ Growth in organic traffic in May 2022 compared October 2021