Star Movies – Social media listening

For various movies being shown on the channel, client wanted to understand social media buzz patterns and feedback about the programming of channel.

Objective:

• Listen to social media chatter about programming of channel
• Drive insights about contests, sponsorship and content of channel

Challenges:

• Driving insights related to the content of channel

Blueprint:

Digital platforms used:

• Social media listening through Radian6, Trendsmap, Twitter, Unmetric
• Manual sampling & scoring

Results:

• Suggested ideas for contests & programming structure of channel
• Competitive evaluation of English movie channels