Star Plus – Social media listening

For various TV shows appearing on STAR Plus, client needed a strong social media listening solution to drive insights from the buzz. MeDigit along with GroupM’s team of analysts created social media listening reports to drive insights for shows.

Objective:

• Listen to social media discussions
• Understand the buzz and drive quality insights

Challenges:

• Heavily fragmented communities across blogs, forums, facebook & Twitter
• Deriving actionable insights from the chatter

Blueprint:

Digital platforms used:

• Social media listening through Radian6
• Manual sampling & scoring

Results:

• Impactful reports that drove marketing insights for show
• Our insights helped social media team to come up with new content areas