Star Sports – Social media listening

Sports leagues have played huge role on popularizing sports in our country. Various sports leagues have generated immense interest among audience and channel wanted to understand viewers’ feedback about the content of such live telecast.

Objective:

• Listen to social media buzz during live telecast of show
• Drive content & marketing insights

Challenges:

• Real time buzz tracking
• Formulating insights for marketing team of shows

Blueprint:

Digital platforms used:

• Social media listening through Radian6, Trendsmap, Twitter, Unmetric
• Manual sampling & scoring

Results:

• Our insights were used by marketing team for selecting panel of commentators and show programming