Star World – Social Media Listening

STAR World is English entertainment channel from reputed TV conglomerate STAR. Their TV shows drives huge social media discussions among urban youth. STAR World wanted to know insights from social media conversations about their brand.
Objective:
• Social media buzz tracking
• Competitive evaluation & insights
Challenges:
• Identifying targeted consumer profile
• Deriving insights
Blueprint:
Digital platforms used:
• Social media listening through Radian6 & Unmetric
• Manual sampling & scoring
Results:
• Insightful reports which helped client form advertising & content strategy