Surkhaab – The Film – Digital marketing

Surkhaab is an indie film about a young woman who illegally migrates to Canada. Film explores unknown world of illegal trafficking and undying spirit of a woman.

Objective:

• Awareness among targeted audience
• Drive engagement on social media

Challenges:

• Limited budgets
• Highly targeted audience scattered all across country

Blueprint:

Digital platforms used:

• Social Media: Facebook, Twitter, Instagram, YouTube
• Advertisment: Google Adwords, Facebook Ads, YouTube Video Marketing
• Influencer marketing: Twitter

Results:

• 15,000+ views of movie trailer
• 8000+ Facebook likes

Update: movie has crossed 2mn+ views on YouTube after online release.