Yakult – Spreading awareness through Influencers!
An Influencer Marketing campaign for Yakult to spread awareness in Gujarat.
Objective:
Yakult India was looking forward to running a regional campaign in Ahmedabad with Macro & mega influencers having a strong presence in the city. They wanted people to be aware about the benefits Yakult provides with regular consumption.
Challenges:
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Finding the right mix of Influencers
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On-boarding of suitable of Influencers
Blueprint:
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A mix of 10 Mega & Macro influencers based in Ahmedabad to share reel portraying benefits of Yakult connecting with their follower base.
What we did:
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We chose 10 influencers from diverse categories such as health, fitness, lifestyle & entertainment with strong engagement in Ahmedabad.
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All of these influencers were connected with the Yakult team for a one on one real time product introduction session to help them create better & accurate content.
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The central concept of the reels was to intertwine Yakult with the daily life of the influencers & showcase in a way which intrigued their audience & encouraged them to engage with the content.
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These Influencers produced content in the form of reels & shared them on their Instagram.
Results:
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The content prepared by influencers reached to 8 Lakh+ people with 70k+ interactions, driving an engagement rate of almost 8%
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People also commented how these reels helped them clear their doubts & confusion about the products which was our main objective.
