Interview With Tanmay Shanishchara – CEO & Founder @ MeDigit By Goodfirms Q&A
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
has been instrumental in creating visibility for our business. GoodFirms badge doesn’t just add a mark of authenticity, it also helps our prospect clients gauge our capabilities. We are hoping our GoodFirms listing will take us way ahead of our competitors in due course of time.
Please introduce your company and give a brief about your role within the company?
MeDigit Solutions is a unique digital agency, highly focused on content and creativity. We offer integrated marketing and digital marketing solutions to our clients. Technology solutions include web & mobile app development. Since the last 7 years, we have honed our skills in ever-growing areas of digital marketing – such as SEO, SEM, SMM, Content marketing, influencer marketing, video marketing, and multilingual marketing.
I am the Founder & CEO of MeDigit. Having started the business in 2013, we have now grown to become a full-service agency. I head the agency and responsible for its well being.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
We are highly focused on the bottom line of our clients. If we are not able to deliver the desired ROI, the efforts in marketing are futile. Hence, we start by chalking out a detailed plan for our clients and assign measurement metrics to each and every activity we do. Being a data-centric agency, it always helps us to trust data more than a hunch, while taking a marketing decision.
How does your company differentiate itself from the competition?
We are a digital marketing agency with ‘creativity’ in its DNA. Our differentiation is defined by 3Cs – creativity, content, and customer care. With a strong focus on content, we bring creativity in our marketing campaigns.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We cater to multiple industries including Automobile, Travel & hospitality, Movies, Media & Entertainment, Education, Government, FMCG, Consumer Goods, Lifestyle brands, Sanitary ware, Health, Real estate & Retail – these are some of the industries wherein we have worked till now.
Most of our clients are on retainer ship, and hence, our business is largely repetitive. 70% of our clients prefer to retain their services with us.
Please share some of the services that you offer for which clients approach you the most for?
- Social media marketing
- Search engine optimization
- Digital advertising
- Web design and development
- Influencer marketing
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
Agency these days needs to be agile and aggressive. With ever-changing market trends, agencies must adopt quick learning methods and implement trends in the marketing communication of their clients.
We have been keeping a keen eye on trends, and that helps us a lot. We also experiment a lot – with our content, creative designs, as well as marketing methods. Over and above everything, agencies need clients to survive, and hence, client satisfaction and retention should be at core of the agenda.
What are the key factors that you consider before deciding the cost of a project?
We project costs by looking at the scope of the campaign, client’s expectations, and our involvement in the process. We also factor man-hours required for the job, the complexity of the campaign, competitive landscape (of the client), and need of the hour for marketing.
What kind of payment structure do you follow to bill your clients?
We have a simple payment structure. Since most of our clients are on retainers, we charge the first monthly retainer-ship fee in advance and then follow a monthly billing cycle, to be paid mid of each month.
What is the price range (min and max) of the projects that you catered to in 2019?
We worked with both small and large scale clients in 2019. Our projects were between $500 to $10,000 in 2019.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
We are bullish about 3-4 digital marketing activities in coming years:
- Content marketing is going to be a hero service. With a huge demand in content space, we strongly feel it will do really well.
- Video marketing will be another area to focus on. Videos have a long-lasting impact and higher reach – hence, it is a must have for any marketing plan.
- Influencer marketing has been the talk of the town, and we strongly believe it will be the next big thing in the coming years.
- Multilingual marketing is another area of focus. Since we operate in India, where people speak multiple languages in different parts of the country.