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Marketing & Branding Strategy

Crafting Data-Driven Strategies to Help Brands Flourish

MeDigit offers strategic branding solutions to the clients of all industries. We help you outline your brand’s voice to ensure you create a message that resonates with your audience.

Branding can be defined as an experience. An ideal branding and marketing strategy consist of the mission, values, visions and voice of a company. Branding is the personality, the style of your business, it is what your customer will feel when using your product or service. This is what helps shape your business and what helps you differentiate yourself from your competitors, among others.

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Marketing & Branding Strategy

The products are made in the factory, but the brands are created in the mind.

– Walter Landor

In setting up a business, it is sometimes complex to make an impression from the start. A well-defined brand universe will be a major asset in attracting customers at a glance! By using the right marketing tools, the company can ensure the sustainability of its brand via a catchy slogan, a strong visual identity or a fluid e-commerce site consistent with the company’s objective. When it comes to brand strategy, consistency is paramount.

Linking your online positioning to your offline marketing positioning is one of your major challenges for the years to come. Companies that have understood this have already taken huge steps ahead of their competitors. It’s a certainty.

Whatever your type of business, there is a solution specially adapted to your brand. The branding strategy is indeed possible both for traditional companies, but also for individuals (personal branding) or for B2C marketing or B2B marketing between two brands (co-branding).

Why do brands need Marketing Strategy?

MARKETING IS THE CHASSIS OF YOUR BUSINESS

23%
Increase in revenue by consistent branding across all channels
89%
of marketers say that brand awareness is their top goal reach
82%
of investors want the companies they invest in to have a strong brand

What do we offer?

Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors

Marketing services

Marketing Analytics

Organic SEO

Lead Generation

Content Strategy

Social Media Strategy

Advertising and Performance

Branding services

Logo design

Stationery design

Collateral design

Packaging design

Corporate branding

Corporate video

How do we do it?

  • Understand

    First step towards successful branding is positioning. By understanding your products & services, we identify current positioning of the products & services offered by you.

  • Identify

    Next step is to understand your competitors, their brand positioning and marketing approaches. Perform a strong competitor research to identify gaps.

  • USPs

    Positioning is crafted on basis of your USPs. Once competitor landscape is analyzed, we help you identifying features that sets you apart from competitors.

Our Strong Points Ipad
  • Plan

    Your USPs will help us identify your target segments. Based on strong market intelligence and experience that we possess, we will craft strategic planning for your marketing.

  • Execution

    Execution of marketing plan through right media identification, media planning, strategically crafting creative content and communication. Develop an execution plan to the T.

  • Review

    Analysis & review are important part of feedback cycle. We consistently review the effectiveness of a strategy after execution.

INTERESTED IN MARKETING & BRANDING STRATEGY?

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