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MeDigit News Bulletin | 12th February, 2020

February 12, 2020 Digital Marketing, News 0 Comments

In continuous evolving world of Digital Marketing, let’s look at trends & news that made the rounds in past two weeks. We have compiled few interesting news items & knowledge nuggets to keep you ahead of competition. From a detailed Indian advertising spends report, Fevicol’s social media strategy & product updates from Linkedin & Instagram – we have got all you must know this week!

India’s advertisement expenses are expected to grow at 10.7% in 2020. Fastest in the world.

GroupM’s TYNY report forecasts India’s advertising investment to reach an estimated Rs. 91,641 crores this year. http://bit.ly/2GUL3eH

 Fevicol Social Media Strategy: Taking OOH social…

Fevicol social media strategy has not broken the ultimate bond with its humorous ads and carried forward its legacy from TVCs to digital. http://bit.ly/383372a

Instagram has introduced several updates for Direct Messages & Story sharing features.

Reportedly, Direct Messages have been added on the Instagram web application for Windows 10. Storie Sharing feature lists Stories that mention your account and makes it easier for users to view, reply to and share those Stories. http://bit.ly/2UrNEoo

Infographic: B2B Social Media Marketing Strategy 101

This infographic will help you improve your social media marketing strategy, although B2B Marketing has its own challenges. http://bit.ly/2Otk7qq

YouTube’s revenues surged by 365 between 2018 and 2019, bringing $15.15 bn.

YouTube’s ad revenues made up 11% of Google’s $134.8 billion overall advertising revenue in 2019, and 9% of Google’s total $160.74 billion revenue in 2019. http://bit.ly/2OwfJXL

All you need to know about using TikTok for digital marketing: https://mklnd.com/386Y54s

LinkedIn Reaches 675 Million Members, Continues to See ‘Record Levels of Engagement’

The findings are listed in Microsoft’s FY20 Q2 report, which the company published this week, outlining its key performance highlights in the most recent period. http://bit.ly/2H2Lwew

Want to explore what digital marketing could do for your business? Contact us and we’ll help you!