MeDigit News Bulletin | 13th May, 2019

Digital media was abuzz with several interesting updates coming in from various sources. Tiktok’s return to the market, RedBus’s new ambassador & Young India Feels 2019 report were talk of the town. Here’s a look into what was in news.
Marketing to millenials? an insight into what millenials think – Young India Feels 2019 report.
Young India Feels 2019, is a report where over 90,000 lines of Haiku have been studied by an AI engine and broken down to analyze what young India thinks about some of the things most important to them. http://bit.ly/2PZHWpw
Will TikTok bounce back?
Madras High Court on April 3 put a ban on TikTok, following which both Apple and Google have removed the apps. India is TikTok’s largest market (39% of its over 500MN global active users are from India) and hence if the ban continues, it will affect the platform’s growth and finances, since TikTok had recently (in November 2018), revealed its advertising solutions in India. http://bit.ly/30dACvd
10 Social Media Advertising tips for Content Marketers
Creating and distributing content for a targeted audience can attract & generate leads, engage users and expand the customer base IF you do it the right way. http://bit.ly/2HapPKs
RedBus wants to build stronghold in West India, ropes in Dhoni
RedBus has enrolled Dhoni for it’s 360 degree marketing communications. Here’s an in-depth interview about the brand’s vision for picking the brand ambassador and it’s marketing plans. http://bit.ly/2LC552C