Medigit news bulletin: 15th April 2022

April 16, 2022 Digital Marketing, News 0 Comments

With cookies going away & gaming becoming the new advertising avenue, a lot is changing in the digital world, read on to know what & how:

IPL advertisements & buyers

With the IPL season here, iCubeWire’s survey says 71% of IPL viewers get influenced by ads with Bollywood celebrities. The survey says further that the ad carries more potential to influence viewers if the ad is targeted towards younger audiences



Pinterest: new shopping giant?

Pinterest has announced a new partnership with eCommerce platform WooCommerce, which will enable WooCommerce’s 3.6 million merchants to convert their product catalogs into Shoppable Pins on Pinterest.



A Cookieless Future

Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on the open web. Read here to know more: 



Gaming: Your next advertising channel

In an increasingly fragmented media landscape, gaming is a largely untapped attention oasis. Yet despite its large and engaged audience, the gaming ad market—valued at more than $8 billion, according to eMarketer—is still just less than 6% of the $139.8 billion total digital ad revenue market.



The Ultimate Guide To Getting The First 1K Orders For D2C Brands

Saahil Goel, the cofounder, and CEO of the logistics enabler firm Shiprocket, took a masterclass on ‘How To Get The First 1,000 Orders For Your D2C Brand’ at the recently held D2C Summit. Goel’s session helped brands understand how to grow their businesses step by step by adopting a well-structured, systematic approach.


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Kinjal Goswami

From English classics to Gujarati mythology, from Bohemian Rhapsody to Ghazals, Kinjal is a mix of vividly diversified choices. And that's what is displayed in her writing