Medigit news bulletin: 15th April 2022
With cookies going away & gaming becoming the new advertising avenue, a lot is changing in the digital world, read on to know what & how:
IPL advertisements & buyers
With the IPL season here, iCubeWire’s survey says 71% of IPL viewers get influenced by ads with Bollywood celebrities. The survey says further that the ad carries more potential to influence viewers if the ad is targeted towards younger audiences
Pinterest: new shopping giant?
Pinterest has announced a new partnership with eCommerce platform WooCommerce, which will enable WooCommerce’s 3.6 million merchants to convert their product catalogs into Shoppable Pins on Pinterest.
A Cookieless Future
Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on the open web. Read here to know more:
Gaming: Your next advertising channel
In an increasingly fragmented media landscape, gaming is a largely untapped attention oasis. Yet despite its large and engaged audience, the gaming ad market—valued at more than $8 billion, according to eMarketer—is still just less than 6% of the $139.8 billion total digital ad revenue market.