MeDigit News Bulletin | 15th May, 2020
Amid fears of Covid Pandemic and Lockdown, world of marketing is almost on stand still since past few weeks. There are several brands aggressively promoting their business while there are many busy strengthening their bounce back strategy. We have compiled a few recent news which were buzzing in recent times, a look at these will surely help you stay in tune with the trends.
TikTok reportedly tests AR ad format
The right mix for running successful digital campaigns during the lockdown
Marketing intelligence company MiQ’s ‘Mood of the nation’ report mentions that though the general uptick in digital consumption remains prominent across the country, there are considerable regional differences in online content consumption. https://bit.ly/2T4yYKg
Vivo India crowdsources new ‘Make in India’ logo, to print it on all its devices
This logo reestablishes the firm’s commitment to stay invested in the country and also reiterates that every vivo device sold in India is made in India. https://bit.ly/2WWbE2w
Has brand marketing changed forever… or do the fundamentals stay unchanged?
As more and more literature around the impact of COVID surfaces on the world wide web, the narrative around brand marketing has, in a very short period, become fairly layered. https://bit.ly/2WwBKdy
Synergy between online & offline advertising media
With technology, digital integration with offline will work together to create experiences that customers will remember for a long time. https://bit.ly/3fNkkAG
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