MeDigit News Bulletin | 15th May, 2020

May 15, 2020 Digital Marketing, News 0 Comments

Amid fears of Covid Pandemic and Lockdown, world of marketing is almost on stand still since past few weeks. There are several brands aggressively promoting their business while there are many busy strengthening their bounce back strategy. We have compiled a few recent news which were buzzing in recent times, a look at these will surely help you stay in tune with the trends.

TikTok reportedly tests AR ad format

TikTok is working on an AR ad format that adds interactive visual effects to videos and transforms the physical environment. https://bit.ly/2T5pz51

The right mix for running successful digital campaigns during the lockdown

Marketing intelligence company MiQ’s ‘Mood of the nation’ report mentions that though the general uptick in digital consumption remains prominent across the country, there are considerable regional differences in online content consumption. https://bit.ly/2T4yYKg

Vivo India crowdsources new ‘Make in India’ logo, to print it on all its devices

This logo reestablishes the firm’s commitment to stay invested in the country and also reiterates that every vivo device sold in India is made in India. https://bit.ly/2WWbE2w

Has brand marketing changed forever… or do the fundamentals stay unchanged?

As more and more literature around the impact of COVID surfaces on the world wide web, the narrative around brand marketing has, in a very short period, become fairly layered. https://bit.ly/2WwBKdy

Synergy between online & offline advertising media

With technology, digital integration with offline will work together to create experiences that customers will remember for a long time. https://bit.ly/3fNkkAG

LinkedIn: Here’s How to Add a Poll to a Post

LinkedIn recently introduced the ability for users to add polls to their posts. Our guide will show you how this works. https://bit.ly/2WzJr2F

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About the Author

Tanmay Shanischara

Tanmay is Founder & CEO of MeDigit Solutions. A first generation entrepreneur, he started MeDigit because of his passion for marketing & strategy. He loves travelling, motorcycling & movies!