MeDigit News Bulletin – 18th February 2022
The automobile sector is embracing digital to improve customer experience: Quora Report
In partnership with Talkwalker and Grant Thornton Bharat, Quora has released its latest report to highlight the evolving consumer trends for car-buying on digital platforms and more.
Read the key insights from the report here:
Snapchat introduces new tools for creator monetization
In beta testing now with an early set of US Snap Stars, these Snap Stars will receive a share of the revenue generated from ads within their public Story. For advertisers, this can be an opportunity to reach the community with a new placement. Mid-roll advertisements in Snap Star Stories will be available later this year.
Mobile in-app emerging as a preferred digital advertising channel
PubMatic has shared some of the findings from the study titled “The State Of Programmatic In-App Advertising In APAC”. According to this, mobile in-app has emerged as the preferred digital channel, securing the highest percentage of budget allocation over the next 12 months – 20% vs. 17% for mobile web, 16% for connected TV (CTV), and 15% for desktop.
Regional advertising is the way to go
Read here to know how are creative agencies are keeping up with the growing demand for talent that is familiar with cultural nuances and fluent in local languages
Now Instagram stories can be “Liked”, too.
Instagram has added a new, simple way for users to engage with Stories content with ‘Stories likes’ which enables you to ‘like’ any Story in your feed and let the creator know, without having to start up a DM conversation.