Tiktok is becoming a new search engine for teenagers
Google’s Senior Vice President, Prabhakar Raghavan, recently shared that almost 40% of youngsters use TikTok or Instagram as the new search engine while looking for places to eat. This shift in search patterns, Google says, poses a risk to the search engine giant.
PubMatic registers 27% revenue growth in Q2 at $63 million
PubMatic today reported financial results for the second quarter ending June 30, 2022. Revenue in the second quarter of 2022 was $63 million, an increase of 27% over $49.7 million in the same period of 2021. Net income was up 21% to $7.8 million from $9.9 million.
Twitter improves performance advertising & measurement solutions for advertisers
Twitter has announced a slate of updates to the current performance advertising products & measurement solutions, such as Twitter Pixel, Conversion API, and App Purchase Optimization, that will be launched globally to all Twitter Advertisers.
Now schedule your reels in advance with Meta Creator studio
This could be helpful for those mapping out their Facebook and Instagram Reels strategy. You can now schedule your Reels via Meta’s Creator Studio app, which will provide more capacity to post your short clips at the best times to maximize audience response.