MeDigit News Bulletin | 20th May, 2019
This week, we are back again with another issue of MeDigit News Bulletin! There are some interesting news, trivia and insightful articles for you. Don’t miss this week’s update:
Should food delivery brands fret when ‘cellotape branding’ goes wrong?
Explore the mistaken identity crisis the likes of Swiggy, Zomato, Uber Eats and Foodpanda face as their partner restaurants use the wrong cellotape to wrap their packages. http://bit.ly/2JshIKU
What user need does an OTT platform serve?
When I see OTT platforms and television channels take digs at each other, I sometimes wonder if they are defining their competition and source of business a bit narrowly. http://bit.ly/2W2H7BP
BBC.com sees record figures in India
BBC sites have recorded its best-ever figures in India, according to Comscore– a trusted industry currency for planning, transacting and evaluating media across platforms. http://bit.ly/2HfUO6I
Patanjali Eats into Colgate, HUL Share in Oral Care Space
Colgate Palmolive and Hindustan Unilever lost share to the Baba Ramdev-led Patanjali in the oral care segment last year, despite Patanjali posting a drop in overall sales. http://bit.ly/2HbYF60
India’s year in Search – 2018.
In 2018, internet penetration in India accelerated like never before, reaching an average of 40 million new users every month — the fastest in the world. http://bit.ly/2HaQRSa