Medigit News Bulletin – 23 November 2021

1. From group sharing to group shopping, Facebook is advancing

Facebook is expanding the social experience of Groups to incorporate Shops and enable brands and creators to tap the purchase potential of over 1.8 Bn Group members. It’s time to take Facebook marketing to the advanced level as well

https://bit.ly/3nQTMox

2. Lomotif comes to India

Incepted in 2014, Lomotif is one of the fastest-growing, video-sharing, social networking platforms with more than 225 million app installations across 200+ countries and is available in more than 300 languages. On this occasion, the app also unveiled Lomotif India, a brand-new channel.

https://bit.ly/3r2SsRh

3. With borders reopening, Travel ad spend to witness an acceleration

A report suggests that travel ad spending will increase from 24% growth in 2021 to 36% in 2022. Travel brands are inclining more towards digital marketing compared to the pre-covid era.

https://bit.ly/3oRT2yG

4. Instagram adds an option to delete a single post from the carouse

Much requested feature of deleting one post from the entire carousel is finally incorporated in Instagram. Currently, this is available only in iOS while the android update is coming soon.

https://bit.ly/3nFngp8

5. Advertising on Spotify will not need added production cost

Now brands can use their pre-produced videos on Spotify without investing in new production costs. Spotify says the right mix of audio & visuals produces sightable results just like audio ads. It’s time to see how brands react to this.

https://bit.ly/3l428qK