MeDigit News Bulletin: 23rd September 2022
Youtube plans the new monetization programme for creators
Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1,000 subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits our program offers, including the various ways to make money like ads on long-form and Fan Funding.
https://blog.youtube/news-and-events/supporting-the-next-wave-of-creative-entrepreneurs/
Posting reels becomes easier with Facebook & Instagram reels API
Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools.
97% of marketers that advertise on mobile gaming are satisfied: InMobi report
Findings of the latest Mobile Game Advertising 2022 report for India say that advertising on mobile gaming delivers better performance compared to non-gaming environments
Cretio Launches new DSP – Commerce max to scale retailer audiences across the open internet
Criteo, the commerce media company, has announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise marketers built for scale and powered by Criteo’s leading retail media and programmatic capabilities.
https://www.agencyreporter.com/criteo-unveils-new-dsp-commerce-max/
Instagram to test “Reshare” features
Instagram is reportedly testing a feature that will allow users to reshare posts, and a separate tab on Profiles that would display those posts, confirmed by a Meta spokesperson.
