MeDigit News Bulletin: 24th January 2023

January 24, 2023 Digital Marketing 0 Comments

YouTube updates analytics, more focus on shorts this year:

YouTube has announced a range of new analytics and display options in its first Creator Insider update of the year, including new data on subscriber growth, Shorts thumbnails, new subscriber recognition options, and more.

The Do’s & Don’ts of Influencer Marketing

For the first time, the Ministry of Consumer Affairs is planning to regulate influencers and their endorsements on social media platforms. Rohit Kumar Singh, the secretary of the Department of Consumer Affairs will announce the policy on ‘endorsements-know-hows’ for celebrities and social media influencers.

Businesses can soon add ChatGPT to their chatbots: Microsoft and OpenAI

Microsoft CEO Satya Nadella on Tuesday announced on LinkedIn that chatGPT will soon be coming to MS Azure’s Open AI Service. This essentially means that businesses will now be allowed to incorporate the latest chatbot-ChatGPT-into their programs and applications as per their needs. The announcement is being viewed as Microsoft’s first step toward making ChatGPT available on its bouquet of platforms including Bing

Twitter advertising control gets better

Twitter advertising policies get new updates which give more insight into brand visibility and transparency. The tech platform is working to improve the advertising experience by making ads more relevant. It is trying to ensure that the context in which ads appear doesn’t conflict with a brand’s message and values.

QR Code becomes the favourite tool of advertisers in 2022

During Pandemic, QR code saw a huge spike in its usage as everything went digital. From Everyday payments to big brand using QR as there platform to showcase infinite content, this technology is here to stay.

About the Author

Kinjal Goswami

From English classics to Gujarati mythology, from Bohemian Rhapsody to Ghazals, Kinjal is a mix of vividly diversified choices. And that's what is displayed in her writing