MeDigit News Bulletin | 26th April, 2019

April 26, 2019 Digital Marketing, News 0 Comments

Social media abuzz with some interesting news & developments. Starting questions over Twitter’s revenues, TikTok ban and YouTube’s growing market size – we’ve got all news covered here. Check out this week’s news bulletin:

Twitter lost 6M Monthly Active Users (MAUs), Revenues up by 18%.

Twitter’s MAUs fall by 6M, monetizable DAUs increase to 14M. Twitter’s total revenue was up 18% YoY this quarter to $787 million. http://bit.ly/2XKSRWI

6 Elements of Vintage Advertising that still work

The earliest examples of advertising, as we know it today, began to take shape in the 16th century with the advent of newspapers and magazines. While vintage advertising methods encompass a broad range of styles that span decades and genres, some elements of decades-old ad campaigns remain relevant today. http://bit.ly/2Pr2kzx

Madras High Court Lifts Ban on TikTok

Madras High Court has lifted the ban from downloading TikTok, a social media application owned by ByteDance, three weeks after the application was prohibited in the country. http://bit.ly/2GId2yU

India is Now YouTube’s Largest and Fastest Growing Audience in the World

YouTube has more than 265 million monthly active users in India (as per ComScore). In the last one year, YouTube’s consumption on mobile has increased to 85%, with 60% of the watch time coming from outside of the six largest metros in India. http://bit.ly/2XJep5S

Are investors finally backing startups in smaller cities and towns?

In the past five years, Indian startups have raised close to $44 billion across 3,712 deals. Of which only 3% is from Tier II & Tier III cities. However, this picture is changing fast since past two years. In 2018, startups in smaller cities raised $447.64 million across 63 deals. This year too, startups outside the major startup hubs have gotten off to a great start, having raised $165 million across 18 deals. http://bit.ly/2GHTuKS

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About the Author

Tanmay Shanischara

Tanmay is Founder & CEO of MeDigit Solutions. A first generation entrepreneur, he started MeDigit because of his passion for marketing & strategy. He loves travelling, motorcycling & movies!