MeDigit news Bulletin: 26th August 2022

With August coming to an end, here is the last news bulletin from MeDigit with some bigger news 🙂

With the festive season on horizon, many OTT players are gearing up with fresh content. Advertising revenues for OTT players is expected to grow by 30% during H2 2022. 

Ad spends on advertising-led over-the-top (OTT) platforms are steadily increasing as the audience base expands on the back of higher investments in original programming.

https://bit.ly/3e1jUdO

Google’s new search updates focuses more on content depth

Google has announced some key updates to its Search algorithms which will look to highlight more valuable results, created for humans, as opposed to web pages that have been designed purely with SERP ranking in mind.

https://bit.ly/3CAh49N

Facebook Reels gets new Features, Including Stories to Reels Conversion and Improved Analytics.

As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has announced some new updates for Facebook Reels, including additional Reels insights, the expansion of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips.

https://bit.ly/3R7D6Ve

It’s proven with stats: Reels drives highest reach & engagement on Instagram.

The HypeAuditor team analyzed 77.6 million Instagram posts throughout July 2022 to understand which type of content works the best. The data shows that Reels are the best option, at present, for maximizing reach and engagement. Reels contribute to just 22% of total content, yet drives 35% of likes on Instagram. 

https://bit.ly/3CAww5M

Pinterest launches hosted checkout for shopify to make the process faster & Easier – When someone shops from a product Pin with hosted checkout, they pick the exact product they want—think colors or sizing. Then, they tap “Buy” to enter the hosted checkout experience via Shopify. From there, it’s just a matter of final details like shipping and payment.

https://bit.ly/3CByS4w