MeDigit News Bulletin – 28th January 2022
Instagram updates Live & Remix to enable creators to reach larger audiences
With the intent to focus more on video content & creators, Instagram has brought in two updates in Live & Remix. Live in Instagram Profiles can now be scheduled separately from Feed Posts and Story Posts. While for Remix, now users will be able to create a remix with any video format & not just the reels. This is only ensuring that video marketing is going to be one of the trends in 2022.
Twitter Kick-starts the year with new products to improve performance marketing:
In order to improve performance advertising experience & help advertisers drive more traffic to their websites, Twitter has launched three new products: Site Visit Optimization, Aggregated Measurement, and Events Manager. Read more here:
Google Scraps FLoC , brings in Topics API
Tech giant Google has revealed that it will be scrapping (FLoC), the tool which was expected to replace third-party cookies, in favour of a new solution called Topics API. According to Google, Topics will enable interest-based advertising, unlike the present mechanism of tracking individuals to collect their behavioural and browsing data. This will require advertisers to put in more efforts into targeting the right audience, or will it? Read more here:
Hrithik Roshan Becomes the face of Rummy Circle:
Initiating the association, the brand will be unveiling the new campaign #RahoEkKadamAge starring Roshan via a high decibel television commercial starting January 29. The buzz this will generate will prove that celebrity endorsements are never going out of the question.