MeDigit News Bulletin: 2nd April 2022
Wishing you a brilliant start to the financial year
Chronological feed is back!!!
Remember the time when we used to see Instagram feed posts in chronological order? Well, it’s coming back. After the many concerns raised by users & creators, Instagram has finally decided to get its chronological feed back in motion. Users stated they would rather view the posts in chronological order as the algorithms keep showing posts based on likes, and users liked the posts because those were the only type they would see, creating a loop of a limited variety of content.
AI-driven programmatic ads & a cookie-less world
“AI-driven Programmatic will be affected once cookies are phased out, but AI will offer solutions too,” asserts Dimpy Yadav, General Manager, Xaxis India, a GroupM company. “AI is driving massive innovations in the digital media segment. These innovations will help both digital and programmatic to grow further.”
OTT Platforms invested Rs. 3700 Cr in original content
Over the top (OTT) platforms in India, led by Amazon Prime Video and Netflix, invested roughly $500 million (approximately Rs 3700 crore) in original content in 2021, according to London-based Omdia’s ‘India: Online Video Trends’ report.
Twitter Tests New, Interactive Ad Types as it Seeks to Boost its Promotional Appeal
Twitter is surely making advertisers turn their heads by introducing three new ad formats. As Explained by Twitter “These ads will appear with a larger, bolder typeface than the standard Twitter font in the timeline. Advertisers can highlight up to three words in their ad copy that, when clicked, will drive consumers to landing pages chosen by the brand.”