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MeDigit News Bulletin: 2nd April 2022

April 2, 2022 Uncategorized 0 Comments

Wishing you a brilliant start to the financial year

Chronological feed is back!!!

Remember the time when we used to see Instagram feed posts in chronological order? Well, it’s coming back. After the many concerns raised by users & creators, Instagram has finally decided to get its chronological feed back in motion. Users stated they would rather view the posts in chronological order as the algorithms keep showing posts based on likes, and users liked the posts because those were the only type they would see, creating a loop of a limited variety of content.

https://bit.ly/3DtAono

 

AI-driven programmatic ads & a cookie-less world

“AI-driven Programmatic will be affected once cookies are phased out, but AI will offer solutions too,” asserts Dimpy Yadav, General Manager, Xaxis India, a GroupM company. “AI is driving massive innovations in the digital media segment. These innovations will help both digital and programmatic to grow further.”

https://bit.ly/3DvtRZB

 

OTT Platforms invested Rs. 3700 Cr in original content

Over the top (OTT) platforms in India, led by Amazon Prime Video and Netflix, invested roughly $500 million (approximately Rs 3700 crore) in original content in 2021, according to London-based Omdia’s ‘India: Online Video Trends’ report.

https://bit.ly/3x2tWCC

 

Twitter Tests New, Interactive Ad Types as it Seeks to Boost its Promotional Appeal

Twitter is surely making advertisers turn their heads by introducing three new ad formats. As Explained by Twitter “These ads will appear with a larger, bolder typeface than the standard Twitter font in the timeline. Advertisers can highlight up to three words in their ad copy that, when clicked, will drive consumers to landing pages chosen by the brand.”

https://bit.ly/35ugKvd

 

IPL Campaigns: advertisers’ yearly gala

IPL 2022 Campaigns are assorted with a varied line-up for brands, with official partners and sponsors of teams and various new-age sectors such as mobile gaming and fantasy sports platforms, fintech brands, along with the customary e-commerce, F&B, online platforms, automobile, and more. Read it here:

https://bit.ly/3wSXWky

About the Author

Kinjal Goswami

From English classics to Gujarati mythology, from Bohemian Rhapsody to Ghazals, Kinjal is a mix of vividly diversified choices. And that's what is displayed in her writing

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