MeDigit News Bulletin: 30th May 2022

May 31, 2022 Digital Marketing, News 0 Comments

Myntra joins the “speed club”
Myntra, one of India’s leading fashion and beauty destinations has introduced an express delivery feature, M-Express, allowing shoppers to receive their orders within 24-48 hours of purchase.


DV360 includes CTV devices in Google audiences

Google has extended Google audiences to Connected TV (CTV) devices in a bid to unlock more CTV inventory in its demand-side platform (DSP) DV360, the tech giant said in a blog post.


Zee5’s revenue increased by 31% in FY22

Zee Entertainment’s video streaming business ZEE5 has seen a surge in its annual revenue even as the losses widened due to investments in content and marketing. The OTT platform’s FY22 revenue stood at Rs 549.6 crore, up 31% from Rs 419.1 crore in the previous fiscal.


Indian & Luxury brands: What’s brewing?

The Luxury Market in India has evolved by leaps and bounds, particularly since the pandemic. Read this report from a survey conducted by Reliance to know what’s next for the Luxury brands in the Indian market.


Google ads to update ads audience features

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts.


Meta adds more information in its Ad Library listing

Meta has implemented a range of data protection measures to ensure that it limits access to users’ personal data and insight, while at the same time, it’s also been working to provide more transparency into how its systems are being used by different groups to target their messaging.


About the Author

Kinjal Goswami

From English classics to Gujarati mythology, from Bohemian Rhapsody to Ghazals, Kinjal is a mix of vividly diversified choices. And that's what is displayed in her writing

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