MeDigit News Bulletin – 5th February 2022

Performance max automated campaigns: Pros & Cons
Google recently introduced a new, streamlined, all-in-one automated-campaign type: Performance Max. This new campaign needs minimal setup and promises to run a company’s ads as appropriate across Google’s six primary advertising channels: Search, Maps, Display, Gmail, Discover, and YouTube. Read more about its benefits & pitfalls here. 

https://bit.ly/3AXeAPW

Digital rupee: India’s big step towards embracing the digital world

Prime Minister Narendra Modi on Wednesday said the digital rupee, proposed in the union budget, could be exchanged for cash and will open new opportunities in the fintech sector.

Read more here: https://bit.ly/3J1270h

Youtube shopping will be first tried in India: Sundar Pichai

With Youtube stepping into e-commerce marketing in India, a whole new set of rules & regulations will definitely change the platform a bit. One thing for sure, it will be a talk of the town in marketers from the launch itself. 

https://bit.ly/3HuEBIG

Meta launches 3D avatars for apps
Meta has shared updates on the development of the new 3D Avatars with facial shapes and assistive devices for differently-abled users, its rollout on Facebook and Messenger, and launch in Instagram Stories and DMs.

https://bit.ly/3gjPyB8

T-series is now aiming at OTT

Bhushan Kumar’s T-Series now ventures into producing web series’ on OTT platforms. The studio will focus on creating content for all mediums which shall appeal to all sectors of the audience, with gripping shows across genres, all accessible at their fingertips.

https://bit.ly/3gqLIGp