MeDigit News Bulletin | 6th Sep, 2017
Here’s a wrap up of important news from last week covering digital marketing space! Don’t miss an update, follow our blog.
10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy
The following Instagram stats could prove extremely valuable when planning your Instagram strategy for 2018. Check them out. https://goo.gl/zxCYdo
Videos are most talked about assets in your marketing collaterals. However, very few brands have clear video marketing strategy.
Here are 19 ways you can incorporate videos in your marketing plan: https://goo.gl/dX9fpc
40% domestic air tickets & 26% Train tickets are sold online. A big surge from last year.
According to recent data from the Internet & Mobile Association of India (IAMAI) and Kantar IMRB, consumers spent INR952.0 billion ($14.85 billion) on online travel in 2016, a year-over-year increase of 25%. https://goo.gl/ATjdwG
Influencer marketing – here are 5 case studies you can look at
Influencer marketing is one of the simplest concepts out there, yet seldom understood. Most brands fail at understanding the right Influencers, but those are not the brands we shall discuss for our 5 best Influencer Marketing case studies from India. https://goo.gl/U98YDW
Content marketing – new age advertising or jargon-gimmick
There is a lot written & discussed about Content marketing. Here’s a piece which discusses the very existence of Content marketing & how is it different from advertising: https://goo.gl/qWYPLt
Can IPL franchises piggyback on STAR India’s dynamic social media presence?
Star Sports puts in an immense effort in bringing the sport to life on social media by tweeting and re-tweeting posts. Similar to PKL, will STAR put equal efforts for IPL too? https://goo.gl/jQkuUd