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The art of copywriting

December 9, 2021 Content Marketing, Digital Marketing, Social Media 0 Comments

If you know the difference between copywriting and copy writing, then we are on the same page where we understand what copywriting is! 😀

Copywriting is art & science, the art of strategically crafting & delivering words that compel readers to take some form of action. You know your copy is a hit when the readers read the first sentence of your copy and the first sentence brings them to the second sentence which compels them to take action.

Writing a perfect copy requires creativity, a sense of beauty and style, certain aptitude, mastery and research. It is also a science, because a lot of trial & error, improvements, facts & knowledge are needed to ace the copy in the right manner.

You know the copy is a hit when it compels the reader to read the first sentence which brings him to the second and finally is persuasive enough to take the final action. Few of the ways to make effective and engaging copy are as follows:

1. Understand your audience

Knowing their age, interests, hobbies, spending capacity, income, etc will help you to craft & curate your copy in a way that makes an impact on the minds of your audience, ensuring they feel connected to it. The more connected they feel, the earlier they would hit the call to action button, ensuring the purpose of the copy being served.

2. Brainstorm on a great headline

The headline element is very important, it’s the first hook for the reader which will connect them to the entire copy. It is the headline, which determines whether the advertisement would get read or not. Ensure that your headline is value-centric, specific and clear. Avoid using complex words, the crisper your headline, the more confident your message will go out to the readers.

For eg:

 

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Quirky headlines and puns are always interesting. They make users hooked to your content that follows with the headline.

3. Use simple words and sentences

Keep your copy short & clear. When someone skims through your copy, the reader should get the message without making his mind wander or get confused within the copy itself. The content in your copy should be such that it compels the reader to hit the call to action button.

For eg:

 

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A very simple copy that keeps the user interested in some ‘did you know’ facts regarding seasonal Berries.

4. Brew on engaging copies

Nail down your message in a playful manner which makes it engaging for the reader. Writing plain direct messages may not persuade the reader enough to bank on the call to action. Your copy content should be cherished by the reader while he reads it and should not be just scrolled through.

For eg:

 

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Some interesting Q&A around the product or product category that keeps the audience engaged and compels them to try the product.

5. Leverage on the pain points

Leverage on the solutions, promoting your product benefits and how the product can be incorporated into an everyday lifestyle for a better living, making our lives easier. Avoid getting into technical information or merely the product features.

For eg:

 

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Fatigue is a major pain point for most of the working population. An intake of adequate protein will always help to beat fatigue. Highlighting the benefit of protein.

6. Make your audience curious

One can have a conversational style while playing around with the psychology of the readers. Curiosity always leads to question marks and brings on more audiences clicking the call to action button by signing up or downloading to know more. You can ask a curiosity-inducing question and ensure your reader is delving into it.

For eg:

 

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Keep your audience curious about exciting things or product promotions coming up. They would always look forward to it.

Conclusion

A good copy indeed makes a difference to your business and keeps you in the market. Ideally, copywriting elicits the values & charisma that your business holds, which drives viewers or the audience to the business. The copywriter should find the right balance between writing a smart copy and the copy that sells. Stay tuned for different types of copy one can engage with!

About the Author

Namrata Kanjani

Content writer with a knack for finance & stock market. On a journey to wrap emotions around ideas with words & much more.

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