MeDigit News Bulletin – 27th December 2021

December 27, 2021 Digital Marketing, News 0 Comments

1. Qaya: A marketplace for digital creators
Google has announced the launch of its new Area-120 product “Qaya” a digital platform for creators to promote & sell their products. Nathaniel Naddaff-Hafreym, co-founder & GM, Qaya says, “After spending time with dozens of creators, we consistently heard that building a digital creator business is time-consuming and difficult. This sparked a new project idea: Qaya, a product that provides web storefronts for creators who want to sell products and services directly to their audiences.” The beta launch has happened in the US & people can now get early access by registering on Qaya.

2. Better previews of Instagram feed on third-party platforms
Instagram has updated its algorithm in order to provide a better preview of your feed on other platforms. Embeds are great for creators who want to cross-promote on websites outside of Instagram, and for publishers who want better ways to showcase profiles to their readers.

3. In-app advertising will continue to grow in 2022
At e4m Xaxis Programmatic Summit, the panel shared their views on how programmatic can help brands adapt to new modes of targeting & measurement in a cookie-less world.

4. AT&T sells Xandr to Microsoft
Earlier in talks with India’s InMobi, AT&T has agreed to sell its loss-making global programmatic advertising marketplace Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. Currently, Xandr has losses of $50 – $90 million. The company hopes to see betterment in its performance with the help of Microsoft.

5. Outcome driven ad experience by Meta
Meta is redesigning the objectives available for selection while creating a new campaign. The changes will most impact advertisers who predominantly use Conversions, Messages, and Video Views campaigns. Read more about this here:

About the Author

Kinjal Goswami

From English classics to Gujarati mythology, from Bohemian Rhapsody to Ghazals, Kinjal is a mix of vividly diversified choices. And that's what is displayed in her writing