MeDigit News Bulletin – 27th December 2021

1. Qaya: A marketplace for digital creators
Google has announced the launch of its new Area-120 product “Qaya” a digital platform for creators to promote & sell their products. Nathaniel Naddaff-Hafreym, co-founder & GM, Qaya says, “After spending time with dozens of creators, we consistently heard that building a digital creator business is time-consuming and difficult. This sparked a new project idea: Qaya, a product that provides web storefronts for creators who want to sell products and services directly to their audiences.” The beta launch has happened in the US & people can now get early access by registering on Qaya.
https://bit.ly/32CKSm2

2. Better previews of Instagram feed on third-party platforms
Instagram has updated its algorithm in order to provide a better preview of your feed on other platforms. Embeds are great for creators who want to cross-promote on websites outside of Instagram, and for publishers who want better ways to showcase profiles to their readers.
https://bit.ly/3etfGso

3. In-app advertising will continue to grow in 2022
At e4m Xaxis Programmatic Summit, the panel shared their views on how programmatic can help brands adapt to new modes of targeting & measurement in a cookie-less world.
https://bit.ly/3exPQTP

4. AT&T sells Xandr to Microsoft
Earlier in talks with India’s InMobi, AT&T has agreed to sell its loss-making global programmatic advertising marketplace Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. Currently, Xandr has losses of $50 – $90 million. The company hopes to see betterment in its performance with the help of Microsoft.
https://bit.ly/3eq8QDI

5. Outcome driven ad experience by Meta
Meta is redesigning the objectives available for selection while creating a new campaign. The changes will most impact advertisers who predominantly use Conversions, Messages, and Video Views campaigns. Read more about this here:
https://bit.ly/3qsHend